Looking for the backup location for iTunes from Windows Store?

Looking for the device backup location for iTunes now that you've upgraded to iTunes from Windows Store? It used to be in:

%APPDATA%\Apple Computer\MobileSync\Backup

but after upgrading to iTunes from Windows Store, it's in:

C:\Users\[username]\Apple\MobileSync\Backup

And if you want to move the backup location to a different location:

cd %userprofile%
mklink /J "Backup" "D:\iTunes Backup"